Archives for: January 2010
01/12/10
die blaue tür
Kerstin Arndt, Creative Director for KNSK, Hamburg, needed a piece of original music that would carry the visuals of a new spot for their client, German fund manager Union Investment.
Kerstin wanted something that was both "song driven" and "on brand" for the campaign. The spot itself was beautifully filmed by Berlin production company JO!Schmidt and directed by Martin Schmidt. With a great story and matching visuals for inspiration, we dove in to create the perfect mix of emotion and lyrics to serve as the soundtrack.
The resulting composition (which featured Nashville based independent recording artist Heather Bond) worked so well that both agency and client soon asked iV/iV2 and Bond to record a full song version to be made available for download.
The response to the visuals and the music was so strong, in fact, that KNSK and Union Investment decided to go one step further and create a full length music video. Weaving some of the footage from the commercial into a storyline written and directed by Andrej Gontcharov, the video was shot in Berlin and featured Bond, who was flown from Nashville to Berlin for the shoot. Beyond the inclusion of some of the visuals from the broadcast commercial, and the iconic "blue door" that was the centerpiece of the Union Investment campaign, no other client branding was part of the final long form video.
You can take a look at the full :60 spot here. Catch the full length video on on YouTube . The music video and full length song were also available for download at the Union Investment website.
Thanks to Kerstin, KNSK and Union Investment for thinking outside the box...and opening the "blue door" for us to such an exciting creative opportunity.
03:47:20 pm, Categories: noteworthy
iV : where audio and advertising meet
we are a creative community of audio and marketing professionals, focused on providing strategic audio branding for a wide range of global agencies and brands. with an emphasis on strategy, execution and innovation, we offer consultation, education, music supervision, original music production, re-recording, audio logo development, music licensing, rights negotiation, sound design, branded content and audio post production. we'd like to think we're pretty fun to work with, too.
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