Archives for: November 2009
11/04/09
opel astra : it's showtime!
iV/iV2 recently completed scores for a major campaign produced by McCann Erickson World Wide and their client, German automaker Opel.
In addition to the usual :60 and :30 broadcast productions, the campaign features a three minute long-form movie, a “behind the scenes” cut and a two minute surround sound cinema version. The spots, directed by JO!Schmid über director Martin Schmid, are designed to feel like a movie trailer, highlighting the features of Opel's new Astra throughout the commercials.
Under the direction of McCann's Mark Rota, Nadine Mueller and Anja Pick, and inspired by Schmid's visual storytelling, our team of composers, musicians and engineers worked to create a score that delicately balanced the emotional impact of the music with the sound design and dialogue that were integral to the movie.
We'll post the spots soon so you can see...and hear...the results of the creative collaboration.
iV : where audio and advertising meet
we are a creative community of audio and marketing professionals, focused on providing strategic audio branding for a wide range of global agencies and brands. with an emphasis on strategy, execution and innovation, we offer consultation, education, music supervision, original music production, re-recording, audio logo development, music licensing, rights negotiation, sound design, branded content and audio post production. we'd like to think we're pretty fun to work with, too.
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