Archives for: September 2009
09/29/09
shanghi and singapore : east meets west
This past July, iV2 President Uli Reese spent a week in Shanghi, exploring new opportunities in the Far East. Meetings with film production companies (Gwantsi, New Life Films, Greenspot, Gung Ho Films, 21 Plus and Stink) and agencies (Nitro, JWT, Grey, McCann, Leo Burnet, Weiden Kennedy, Saatchi, Euro RSCG and Lintas) were not only productive, but continued to underscore the importance of audio branding as part of a holistic brand strategy.
This month, Uli headed East again to participate in Spikes Asia (the first Asian advertising festival of its kind) along with 980 attendees from around the world. The Singapore conference offered us even more insights into the unique culture and creative opportunities that Asia promises to deliver. We're looking forward to building on these conversations and are excited about some of the creative opportunities that are emerging in China and the Far East.
09:05:42 pm, Categories: cool stuff 09/25/09
liz cost : signed, sealed, delivered.
We’d like to welcome the newest member of our team: Liz Cost.
Previously working as an Associate Broadcast Producer at Arnold, Boston, Liz wanted to make the leap from pictures to sound. Luckily for us, she landed here in Nashville. Working with us as a Creative Associate, she tackles everything from talent scouting and music supervision to new business acquisition and generating all around goodwill.
iV has always been “brand centric” in its approach, and Liz’s background in agency culture is a perfect fit. She understands broadcast production from an agency perspective, helping us find even more ways to work efficiently and creatively with our agency partners. We're happy to have her!
Drop Liz a line and share the love.
01:30:04 pm, Categories: noteworthy
iV : where audio and advertising meet
we are a creative community of audio and marketing professionals, focused on providing strategic audio branding for a wide range of global agencies and brands. with an emphasis on strategy, execution and innovation, we offer consultation, education, music supervision, original music production, re-recording, audio logo development, music licensing, rights negotiation, sound design, branded content and audio post production. we'd like to think we're pretty fun to work with, too.
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iV is an audio branding company that specializes in original music, re-records, music licensing, sound design, audio post and branded entertainment solutions
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time wasters
- album covers + camera = sleeveface
here's a reason to dig through those old albums, grab your camera and a friend. clever placement and a well timed shot and, viola: sleeve face!
- be a voyeur
kinda like sneaking into somebody's house and rummaging through their photo albums. yeah. it's a little creepy.
- get in my belly
proof that there's a blog for everything : in this case, someone's gastronomical adventures
worth a look
- 10 x 10
every hour, 10x10 scans the rss feeds of several leading international news sources, and performs an elaborate process of weighted linguistic analysis on the text contained in their top news stories. the top 100 words are chosen, along with 100 corresponding images, culled from the source news stories. not so random art for the masses.
- for all you copywriters
thesaurus and dictionary with a simple interface. check out the plugins and quickkeys for foxfire!
- top of mind
"alltop" is an information filter to designed to help you find trending topics that in the categories that interest you most. By collecting the headlines of the latest stories from the best sites and blogs, grouping these collections into individual web pages and displaying the five most recent headlines of the information sources as well as their first paragraph, alltop is a great way to aggregate the web's information stream into the digestible chunks that interest you the most.
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