We’re proud to announce that FlickerLab’s “The Wild Life” was selected as a Finalist in the prestigious Prix Jeuness 2010, hosted by the city of Munich, Germany. We’re grateful, too, for the opportunity to play a creative part in "The Wild Life," providing the score and theme song for each of the episodes

“The Wild Life” is an animated series created to teach children about the importance of doing our part to stem the environmental abuse that has taken its toll on our climate. The uniquely themed show also uses GO RealTime Animation software that enables each show to be animated in real time. The breakthrough technology reduces the time and expense usually associated with an animated series.

It's wonderful for us to be involved in a project that is being recognized not only for the quality of its production, but for the positive impact it can have in the lives of children and, hopefully, for our planet.

Thanks, FlickerLab!

One of the things we love about iV is that it exists as the hub of a creative community, comprised of talented composers, artists, engineers, musicians, marketers and entrepreneurs. We not only work together, but we continually look for ways to connect with others both in and outside of the “iV circle.”

The relationships that form here at iV often lead to other opportunities. That’s the case with Aja Emmanuel and Reavis Mitchell, two talented artist/composers who are a part of our iV “stable” of hip hop creatives.

Their like minds met for the first time over a cup of coffee at iV a few years ago As a result, they formed “Beat Kangz,” with the goal of creating and marketing the hottest street-ready beats for hip hop writers and producers. Today, they’re celebrating the growing success of Beat Kangz Electronics with the launch of Beat Thang : a virtual beat machine that is quickly becoming a favorite of hip-hop producers everywhere.

Even with their success, they remain an important part of our iV family, continuing to contribute to a variety of commercial projects.

That’s the bigger picture for us and the driving force of our company: the support and opportunities that grow out of our connections with each other. It’s the giving, the taking and the giving back that are part of the creative cycle that not only defines iV, but Nashville, too.

You'll find our latest :60 spot for McCann and their client, Opel, at this link.

And if you want to see the full length and "making of" versions you'll find them here. Once you're on the page, navigate to the "gallery" link in the top menu...then select "movie." There you can watch the television commercial, the behind the scenes video and the full length "trailer" for the new campaign from Director Martin Schmid, CEO of video production companyJO!Schmid.

So hit the links, turn up the speakers and enjoy the show!

iV/iV2 recently completed scores for a major campaign produced by McCann Erickson World Wide and their client, German automaker Opel.

In addition to the usual :60 and :30 broadcast productions, the campaign features a three minute long-form movie, a “behind the scenes” cut and a two minute surround sound cinema version. The spots, directed by JO!Schmid über director Martin Schmid, are designed to feel like a movie trailer, highlighting the features of Opel's new Astra throughout the commercials.

Under the direction of McCann's Mark Rota, Nadine Mueller and Anja Pick, and inspired by Schmid's visual storytelling, our team of composers, musicians and engineers worked to create a score that delicately balanced the emotional impact of the music with the sound design and dialogue that were integral to the movie.

We'll post the spots soon so you can see...and hear...the results of the creative collaboration.

Yeah. We know. It’s a bad pun. But it lets us mention the fact that the recent Boards Summit 09 was like a Cannes reunion of sorts for us: an opportunity to reconnect with a few of our friends from Europe, including Stillking’s Michael Nouri and Rudi Rossouw, Steffen Gentis from BBDO Dusseldorf and Peter Hayo of Perky Park fame. As always, the Boards Summit was chock full of interesting discussions and delightful diversions, not the least of which was a chance to chat with JO!Schmid director/partner Martin Schmid and South African director Dean Blumberg at the BBDO Directors Lounge.

In case you missed it, read more here...and see if you can find us in the photos.